Make sure your site is in one niche. Many folks getting started blend more than one niche together and this keeps you from gaining search engine optimization (SEO) traction. For example, don’t blog one day about recipes and another day about sports. The search engines don’t know what your blog is focused on. So, select the one niche to focus on.
Do some keyword research and start writing around keywords you have a chance to rank for. For example, if your site is about knitting, don’t try to rank for the word “knitting” on your first blog post. It’s very competitive. You can see that on a free tool like Ubersuggest:
Instead, try a keyword that is easier to rank for:
In the beginning look for keywords with at least 100 monthly search volume and under 30, maybe 20, in terms of SEO Difficulty (this indicates how easy or difficult it will be to rank for that keyword). As your site matures, you will be able to rank for more difficult keywords.
The next thing you need to do is make sure you write the best content for that keyword. Go to Google and look at the first couple pages of search results. Can you create better content than the sites already ranking? Yes? Good, go do that.
Write long-form content. Most of the content ranking at the top of Google will typically be 1500 to 3000 words. Of course, it can’t just be any old words. It has to be the best content for that topic.
As your blog posts grow in number, look for ways to link them together. This is called internal linking, and it’s an important SEO ranking factor. So is site speed. Make sure your site loads quickly and that you’re using a responsive theme so your pages show up well on desktops, laptops, phones and tablets.
Start with the above tips because most new bloggers don’t do these first few things. Get good in these areas and be patient.
You might find your content ranks somewhere in the first 1–5 pages of search results with simply the proper keyword selection and outstanding content. After that, do a Google search for how to promote blog content so you can get a little off-page SEO going (incoming links, brand awareness, etc).
And, take your time. Keep learning. None of your competitors learned how to rank high right away either. They just kept going and kept getting better. You can do the same!
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